Established in 1976, Kayalar Kimya is one of the world's leading manufacturers of furniture paints and varnishes, focused on people, science and production. With a production capacity of 142,000 tons and a dedicated R&D Center, the company delivers world-class products across its brand portfolio: Genç, Düfa, Genç Noroo, and Woodsol. The first company in Türkiye to receive the R&D Center title in the furniture sector in 2011, Kayalar Kimya ranked 74th on the Coatings World list in 2025 and produces 3,000 different product varieties in modern automated facilities. Committed to sustainability, the company commissioned a 6 MWp solar power plant in Elazığ in 2025, enabling it to meet all of its energy needs from renewable sources.